ATTENTION: Musicians, Audio Engineers and Producers...
Tired of $100 Gigs?
Discover How to Price Your Services and Raise Your Rates So You Can Free Yourself From the Hustle and Do the Creative Work You Love
Give me six weeks and you’ll know EXACTLY what to charge for your work, attract who you want to work with, and what you need to do to make more money with less time….OR YOUR MONEY BACK!
If you don’t know what to charge, how are you ever going to make the income you want?
One of the MOST COMMON Questions in Forums and Facebook Groups Today Is This:
“What should I charge for [insert what you do here]?”
And you’ll see everything from the hot-shots charging thousands of dollars to the newbies charging $5/hour...
And of course, somebody will inevitably post this gif:

And if you’ve read those threads, I bet you’re still just as confused as before because you still don’t know what the real answer is.
You may have more ideas, yet you’re still left with the same question:
What should I charge for MY WORK?
The truth is...there’s no right or wrong answer.
- Charge too low and you’re stuck with low-quality clients that make your life a nightmare.
- Charge too high and nobody will hire you and you can't even start your career.
So where is that sweet spot?
That sweet spot where you get to wake up and work on things you love while making an income that supports you?
Which one of these questions repeatedly pop up in your head when you're thinking about going pro:
- What do I charge to make a living doing what I love?
- Do I charge an hourly rate or a flat rate?
- Do I charge different rates for different jobs?
- Do I ever work for free? What if I REALLY love the client?
- What if nobody wants to work with me because they can’t afford it?
- How do I create a portfolio to show people if nobody wants to work with me?
- Why don’t people want to work with me even when I’m giving it away?!?
- How do I raise my rates?
- How do I make more money with the same schedule?
- How do I attract more clients and promote my business?
- How do I create a marketing strategy that doesn’t take over my life and makes me feel exhausted, sleazy, and overwhelmed
The Simple Fact About Going Pro is This:
If you don’t find the right rate to charge for your work, you’ll stay stuck with low-ball clients who don’t appreciate your talents.
And guess what - stuck means staying broke. And before you know it, you’ll give up.
Listen - if you don’t decide what you’re worth, somebody else will do it for you.
If you want to go from $100 gigs to getting paid what you're really worth, it’s up to you to understand what goes into making a livable income and finding the right price that works in your market.
Picking a number out of a hat might work if you’re lucky, but usually, that number is way off from what you could be charging.
And if you’re charging too low, you’re doing yourself a disservice and leaving money on the table.
Figuring out your rate and finding clients that value your worth is something I want to help you achieve in the next six weeks.
Introducing...
Raise Your Rates
Creative Business Coaching to Help You Go Pro and Make a Livable Income Doing What You Love
Give me six weeks and you’ll know EXACTLY what to charge for your work, attract who you want to work with, and what you need to do to make more money with less time
...or Your Money Back!
- Uncover the real rate you need for your business to be sustainable.
- Discover who your clients are and learn to disqualify clients who will bring you more pain than gain
- Finally: gain the clarity you need around value-based pricing (or: when does an hourly rate make sense and when can you make more money with a project rate)
- Learn how to calculate what you’re worth and what you NEED depending on your location, your market, and your experience.
- Find your livable rate by the END of the program...OR YOUR MONEY BACK
Only 5 Spots Available for Beta Students
As this is the first time I am running this program, I am only letting FIVE students in for the first cohort and it's on a first-time, first-served basis.
If you're one of the five first students, I not only want to give you a significant discount for joining me and lifetime access to the materials, but you'll also be able to join future coaching calls when I open up the program again.
I am excited to share my experience from building a business from the ground up in the last ten years as well as the strategies that I have taught other business owners and entrepreneurs as a digital marketing strategist and mentor.
This program isn’t cheap, but if you follow my advice you will make a return on your investment in the next six months or I will refund your money, no questions asked.
Here’s How The Program Will Work:
- Kick-Off Strategy Call: At the beginning of your program, I’ll help you create a goal to achieve in the next six weeks. Examples include:
- Moving from free to paid work
- Raising your rates
- Attracting more clients
- Diversifying your income streams
- Coaching Calls: 90-Minute group coaching calls every week to help you achieve your goal and get clarity on what you should be focusing on next.
- Lifetime access to the coaching call recordings for future reference
- Lifetime access to my personal business development and marketing vault
Call Schedule:
All calls will be at 1 PM Arizona time, which is noon Pacific time and 3 PM Eastern.
If you cannot attend a call you can always submit questions ahead of time and watch the replay to make progress on your goals.
- Kick-Off Strategy Call: Wednesday January 19th.
- Coaching Call #1 - Defining Your Worth and Finding Your Rate: Wednesday January 26th
- Coaching Call #2 - Creating a Powerful Portfolio to Wow Your Potential Clients: Wednesday, February 2nd
- Coaching Call #3 - Creating Your Simple 3-Part Marketing Strategy to Attract New Clients: Wednesday, February 9th
- Coaching Call #4 - Creating The Business Systems You Need to Succeed Without Feeling Overworked and Underpaid: Wednesday, February 16th
- Coaching Call #5 - Creating Your Product Suite to Create a Diversified Income Stream: Wednesday, February 23rd
- Coaching Call #6 - Topic Specific Q&A to Get You Unstuck: Wednesday, March 2nd
The Iron-Clad No-Brainer Guarantee:

When you join this program, I guarantee you’ll walk away with the clarity and confidence you need to raise your rates and go pro with your creative skills.
Put simply, if you don’t know EXACTLY how to turn your skills into income, find clients, and charge for your work by the end of the six weeks, all you need to do is email [email protected] and I will happily refund 100% of your money - no questions asked.
Your Investment:
If you’re still reading I’m guessing that you’re excited about joining me on this journey to help you succeed. But I also know that I haven’t gotten around to what I’m guessing is your #1 question…
“How much is all this going to cost me?”
First of all, let me assure you that this is 100% an INVESTMENT in your business. If you join the program, attend the calls and take action you will set yourself up for making a return on your investment....or your money back.
My Goal Is For You to Make a Return on Investment Immediately
This program is a no-brainer to join and I’m only offering this price to the first 10 people after which time I will close the doors to focus on the new students.
I price it so low so that you can start the year strong and feel confident with your skills and the value they bring to their business, whether you're starting to freelance, struggling to get gigs or want to grow your business.
That way you won’t be leaving money on the table. And best of all, you'll immediately make your money back just by starting with a real rate that makes you money without burning yourself out.
I have spent thousands of dollars on business education and I’ve ALWAYS made a return on my investment by applying the principles of my mentors.
Whether I was taking a $500 copywriting course, a $10,000 coaching program, or a $100,000 university degree, I have made my money back many times over and it is my goal to share those lessons with you so that you may succeed.
So if you’re looking to go pro with your skills, attract clients that want to work with you, and charge a livable rate that makes you feel valued, join the Raise Your Rates program now.
The price will go up in the future but you can get a special $300 discount if you are one of the first 10 students to sign up
THE
Raise Your Rates
Business Coaching Program
Get Started for Only $697
Or Three Payments of $247
- Raise Your Rates Program: Six weeks of personal business coaching to help you make a livable income doing what you love
Plus: Get exclusive access to these free bonuses when you join now:
- Bonus #1: The Customer Canvas ($47)
- Bonus #2: The Profitable Platform Builder ($197)
- Bonus #3: The Mix Business Blueprint ($499)
- Bonus #4: Signed copies of You Get What You Give: A Simple Story for Finding Success in the Music Industry
About Your Mentor
Hi! I'm Björgvin Benediktsson
Don't worry, you can call me B. That's what my friends do so you can too.
I'm originally from Iceland but I've been living in the United States since 2010. I’m an author, educator, and entrepreneur and I help creative people transform their skills into income, grow their online business, and systemize their marketing to free up their time. In short, I simplify your business so that you can enjoy the freedom to create what you want, when you want.

I've run my own profitable online business in the music industry since 2009, writing books and creating digital products and courses to help my audience make better music.
I've been a coach and mentor to multiple businesses, both as a freelance marketing strategist and guest speaker for the University of Arizona, Phoenix Startup Week, SAE Insitute Madrid, and the TENWEST Impact Festival.
I’m also a New Venture Advisor at the Mcguire Center for Entrepreneurship at the University of Arizona where I mentor student teams on launching their businesses.
My advice has been featured in publications such as MusicTech magazine, Startup Tucson, The Huffington Post, CD Baby's DIY Musician's Blog, Audiotuts, and the SAE Institute.
My latest book, You Get What You Give, teaches students the mindset that takes the sleaze out of marketing and selling, the success strategies for overcoming imposter syndrome, and the entrepreneurial principles needed to launch a profitable business.
When I'm not teaching entrepreneurs, artists, and creatives how to succeed, I like to hang out with my wife, daughter, and dog in Tucson, AZ, drink craft beer and read comic books.
The Customer Canvas - The Creative’s Method of Marketing Without Being Sleazy and Annoying ($47 Value)
I invented this marketing canvas after ten years of serving a small, niche audience in the music industry over at www.audio-issues.com and I've spoken about the process at Phoenix Startup Week, The TENWEST Impact Festival, and the University of Arizona's Eller College of Management.
The Customer Canvas will help you strengthen your copywriting and messaging so you can attract more customers to your business.


The Profitable Platform - The 5 Invaluable Lessons for Building an Automated Platform That Saves You Time While Growing Your Income
After these five lessons, you'll have everything you need to create an online platform that can spread your message without you. And it won't take you ten years of trial and error like it took me.
Creating an online platform to grow your business and get your time back is a secret weapon that can pandemic-proof your business
These are the foundational principles of creating a profitable business.
If you want to get more clients and customers to increase your income using the techniques and strategies you'll learn in this five-hour course, The Profitable Platform will show you exactly how it's done.
The Mix Business Blueprint - Transform Your Audio Skills Into Income
The Mix Business Blueprint will teach you how to get more clients, even if you’re starting out and don’t know how to promote yourself or your studio. Even if you’re scared you’re not talented enough, you’ll learn my proven framework for finding a profitable idea that people pay for.
Even if you don’t want to quit your day job but would like some extra income, you'll learn how to set up the systems you need so that your music studio can consistently generate new clients and customers on autopilot
And if you're already recording clients but you don't feel like you're getting paid what you're worth, it's time for a change.


Signed Copies of You Get What You Give: A Simple Story for Finding Success in the Music Business
I wrote You Get What You Give for any creative freelancer or entrepreneur who wants to grow their side-hustle into a sustainable and profitable six-figure business.
What you will find inside the book are some of the most important lessons I've learned as an entrepreneur in the last ten years.
I've found these lessons to be the core building blocks of a sustainable business and now you will have the opportunity to implement them in yours to grow your career.
If you are one of the ten people in the beta group I will personally send you a signed paperback copy of this book to keep.

"Do your future self a favor and get this book"
"Björgvin hit this one out of the park. I love how he shares so many anecdotes from his real experiences that we can all relate to. His technical expertise speaks for itself. And although I was running a successful private recording studio I still have found myself learning so much from his experiences that I always purchase everything he publishes as soon as it is available. This man is the real deal. He really wants independent artists to succeed and his technical knowledge is on point. I love this book and I recommend it to anyone who wants to really up their game in the new music industry as an artist, engineer, or musicpreneur. Do yourself a favor and purchase this very real and inspiring piece of work. Your future self will thank you."
-Rebecca De La Torre, Music Producer and Studio Owner

"The “Go Giver” Meets Rolling Stone"
"A number of business authors try to use the parable framework but few do it well. You Get What You Give is the exception because the author is a gifted storyteller and also has deep domain expertise in the music industry. Anyone who is trying to start or has started their own entrepreneurial endeavor as well someone who has an affinity for the music industry will enjoy and benefit from this book. It is clear that the author cares deeply about his readers and has surpassed the goal of “giving deeply." A meaningful and fun read!"
-Gina Catalano, Fractional COO, Author, Entrepreneur and Business Coach

"Concrete steps that will undoubtedly help someone start and grow a business"
"What a great little book. Why? It's filled with life-lessons. Of course, it's filled with concrete steps that will undoubtedly help someone start and grow a business (any business) -- chapter 5 alone is worth the price of admission -- but like any strong parable, the characters are human beings who learn and grow. And their growth models how to grow a business, yes, but also how to see value in other people. It makes you think about success, and what that looks like for you. I'm glad I read it and I'm going to read it again. It's one of those books you can return to and always find something fresh and useful to apply at work...or at play."
-Edward Elefterion, Musician, Theater Director and University Professor
THE
Raise Your Rates
Business Coaching Program
Get Started for Only $697
Or Three Payments of $247
- Raise Your Rates Program: Six weeks of personal business coaching to help you make a livable income doing what you love
Plus: Get exclusive access to these free bonuses when you join now:
- Bonus #1: The Customer Canvas ($47)
- Bonus #2: The Profitable Platform Builder ($197)
- Bonus #3: The Mix Business Blueprint ($499)
- Bonus #4: Signed copies of You Get What You Give: A Simple Story for Finding Success in the Music Industry