Swipe This "Customer Canvas" Fill-In-The-Blank Template That Helped Me Attract 26,649 Customers
If you'd like to:
- Build an audience of fans and followers
- Grow an email list of subscribers
- Create digital products that sell every day
The Customer Canvas is your simple 7-step blueprint to help you get there.
Yes! I Want the Customer Canvas
"...how to define my customer archetype was very valuable."
"Learning from Björgvin how to define my customer archetype was very valuable. It allowed me to create a lead magnet that has increased my subscriber rate. Taking this course has also allowed me to set up an email funnel that allows me to learn more about the people subscribing. Which is super valuable to me and them. With these tools I’m now on the right course to be able to release a product in the future.”
-Niclas Jeppsen, Audio Engineer and Podcaster
Here's How I Monetized My Creative Skills In the Audio Industry Without Being Sleazy and Annoying
Hi, I’m Björgvin Benediktsson.
(Don’t worry, you can call me B. That’s what my friends do so now you can too).
I’m an audio engineer, author, entrepreneur and educator. My advice has been featured in publications such as MusicTech magazine, The Recording Revolution, Startup Tucson, The Huffington Post, CD Baby's DIY Musician's Blog, Audiotuts, and the SAE Institute. I’m also a venture advisor for the McGuire Center for Entrepreneurship at the Eller College of Management at the University of Arizona.
I've run my own profitable online business in the music industry since 2009, and it’s grown from an ugly-looking blog earning less than a dollar to a reputable online platform earning six figures year over year, serving tens of thousands of customers, giving me the freedom to work from wherever I want.
I succeeded in a niche that's so tiny that 99% of the world doesn't care about it. But how I promote myself and sell my products makes me stand out from everyone else, and that's what I want to share with you today.
Unlike the online gurus out there who give you an exhausting buffet of options that make you queasy, I’ve created a simple blueprint for finding customers for your creative-centered products, giving you the freedom to create what you want when you want.
Here are a Few Things I've Achieved With the Customer Canvas...
100 Subscriber Days for My Email List
What could you do with your creative skills if you had thousands of people wanting to hear from you every month?
Successful Product Launches
How would your life be different if you could sell a few copies of a digital product every day?
#1 Best-Selling Book With 1,000+ Ratings
What opportunities would open up if you could sell your expertise as an author?
Sales Every Day
What could you achieve if you had sales coming in every day that didn't need more of your time?
Who Is the Customer Canvas For?
Musicians, songwriters, composers, lyricists, producers, content creators, and music and audio industry professionals who want to grow their audience and monetize their creative skills.
You'll learn how to implement the same process I've used to make a successful living in my business. I've taught this process to musicians, producers, music teachers, startups, and small businesses, as well as university students studying entrepreneurship.
You'll Discover:
- How to harness your creativity and do what you love while creating digital products customers actually want to buy.
- Exactly where to look and what to do whenever you want to sell your products. I'll give you seven places to find more customers whenever you need.
- A proven strategy to get customers coming to you, even if you're uncomfortable with marketing and don't know the first thing about generating traffic to your business.
This isn't some quick fix that only works for one type of business. These are the foundational principles of understanding your customers so you can use your creative skills to make products that sell.
What Have People Said About My Advice?
"...my first online course launch wouldn't have been the same without him. That course sold over $14,000 in the first couple weeks."
"With his online business experience and achievements, Björgvin has been a real model to follow. The content he provides is phenomenal and helps me a lot by giving me ideas and direction on how to organize, monetize and implement my online platform as an artist and entrepreneur. He helped me tweak the sales page copy for my first online course launch I did via email and it wouldn't have been the same without him. That course sold over $14,000 in the first couple weeks."
-Chris Selim, Creator of Mixdown Online and The Ultimate Guide to Cubase. Montreal, Canada
"tens of thousands of dollars in extra business just from random people that had forgotten about me. It was weird how it instantly worked!"
"Like most audio engineers, I tend to be a little more audio-nerd than entrepreneur. Because of this, I frequently have "small business blind spots" which Björgvin has helped me to see and overcome. When he speaks, I take notes. His advice on writing and email marketing has dramatically changed my business. I don’t think anyone has anywhere near as much experience as he does...You have had a huge impact on me learning how to write decent emails and the benefit to my business was just bananas. It was tens of thousands of dollars in extra business just from random people that had forgotten about me. It was weird how it instantly worked!"
-Chris Graham, Mastering Engineer and Co-Host of the Six Figure Creative Podcast. Columbus, Ohio
Here's What You Get Inside the Customer Canvas: 
Audience Attraction Toolkit
The Audience Attraction Toolkit gives you the tools to define your target audience and create a customer persona wanting to buy your creative products. I'll walk you through my proprietary customer canvas process, which has helped hundreds of students grow their audience. It will help you find the right strategy to attract your audience without feeling overwhelmed all the time.
Audience Amplifier
If you'd like to supercharge your growth and see immediate results with your marketing, the Audience Amplifier walks you through everything you need to know to set up and run your first (or next!) advertising campaign on Facebook and Instagram. You'll also get the Audience Checklist, which includes the crucial things to think about when you're setting up your audience so that you're advertising to the right people, and the downloadable Setup Checklist that walks you through how to set up your Facebook Ads manager and Pixels correctly.
Success Strategies Worksheets
In addition, I wanted to give you instant access to my Success Strategies worksheets to help you kickstart your audience growth.
- Success Check-in Sheet keeps you on track to reach your goals.
- The Habit Strategy Sheet helps you create a routine around your goals.
- The Problem-Solving Sheet helps you position your brand in front of the right audience.
- The Product Brainstorm Sheets help you map out your products and services.
- The Customer Canvas helps you understand, find, and attract new fans and customers.
You Get What You Give: A Simple Story for Finding Success in the Music Business
This business parable will share what you need to succeed if you want to transform your creative hobby into a profitable and sustainable career.
You Get What You Give will teach you:
- How to find quality clients and customers that pay you what you're worth
- How to sell your products and services without feeling sleazy
- How to 10X your results and create the career you want with the right habits to make success inevitable
- How to understand and serve your customers so well they keep coming back for more
- How to future-proof your success with a diversified product suite
You Get What You Give tells the story of Casey, an aspiring music producer who hates his day job. Every day he leaves his dream of being a successful music producer behind as he clocks in at the office. One day, he rage-quits his job to start his studio but realizes he has no idea how to find clients to replace his income. After a disastrous start and quickly running out of his savings, he meets a mysterious “musicpreneur” who teaches him the strategies he needs to succeed. Will he get his studio business off the ground, or will he crawl back to his corporate marketing job?
The Iron-Clad Audio Issues Guarantee
My goal is to help you eliminate the overwhelm so that you know exactly find new customers, market your services and monetize your creative skills.
That’s why the Customer Canvas comes with a no-strings-attached, 100% satisfaction guarantee…or your money back.
Simply put, if you don’t learn how to simplify your marketing and find new audiences of customers, clients, or fans, I will happily refund your money, no questions asked.
I take my guarantee very seriously. I am not interested in keeping your money if you don’t learn anything from what I’m creating for you.
So if you’re not happy, I’m not happy. Simple as that.
Here's to monetizing your creative skills!
Use Your Creative Skills to Monetize Your Passion
I understand the hurdles you face when it comes to promoting your creative endeavors.
The lack of know-how, uncertainty about where to start, and the complex setup process can be overwhelming.
I'm here to share this simple step-by-step blueprint honed from years of experience and proven results.
This comprehensive class is designed to turn the complex into the achievable, helping you market your creative skills for personal and professional growth.
Customer Canvas
Only
$100 $50
Instant Access - Satisfaction Guaranteed
Start Monetizing Your Creative SkillsHi there 🤘,
I’m Björgvin Benediktsson.
I’m the author of the #1 Amazon best-seller, Step By Step Mixing: How to Create Great Mixes Using Only 5 Plug-ins, the creator of the Audio Issues EQ plug-in, and the founder of Audio Issues.
I’m on a mission to help musicians overcome their imposter syndrome, create great-sounding music, and release their work. Since 2009, I’ve been helping people like you turn your rough recordings into finished records you can be proud to release.
I’ve worked as a live sound engineer, a broadcast recording engineer, a professional touring musician, a freelance mixing and mastering engineer, and an audio educator in both Iceland and the United States.
In addition to running Audio Issues, I help creative people monetize their creative skills, grow their online business with digital products, and systemize their marketing to free up their time. I've been a marketing strategist and mentor to multiple businesses, serve as a venture advisor at the McGuire Center for Entrepreneurship at the University of Arizona, and have been a guest speaker at Phoenix Startup Week, SAE Institute Madrid, and the TENWEST Impact Festival.
